If you’re looking to give your dispensary marketing strategy a digital boost, SEO is your ticket. SEO stands for Search Engine Optimization. This is the process of making your website search-engine-friendly so that it ranks higher on search engines – mainly on Google.
The cannabis industry still faces a lot of barriers when it comes to advertising. Facebook, Instagram, and other social media platforms have strict regulations on cannabis businesses. Due to this hard restriction, most cannabis business owners are now turning to cannabis influencers for advertising.
Is a Google My Business listing really that critical to dispensary SEO? This is one of the questions we get most often from dispensary owners or marketing managers. With social media platforms such as Facebook, Instagram, Twitter, and TikTok, many dispensaries view Google My Business as “just another” online platform to manage.
When it comes to dispensary SEO (search engine optimization), a lot of the terminology can seem like mumbo-jumbo. For example, what are long-tail keywords, and how are they different from regular keywords? What even is a regular keyword?
