Is a Google My Business listing really that critical to dispensary SEO? This is one of the questions we get most often from dispensary owners or marketing managers. With social media platforms such as Facebook, Instagram, Twitter, and TikTok, many dispensaries view Google My Business as “just another” online platform to manage.
When it comes to dispensary SEO (search engine optimization), a lot of the terminology can seem like mumbo-jumbo. For example, what are long-tail keywords, and how are they different from regular keywords? What even is a regular keyword?