If you’re looking to give your dispensary marketing strategy a digital boost, SEO is your ticket. SEO stands for Search Engine Optimization. This is the process of making your website search-engine-friendly so that it ranks higher on search engines – mainly on Google.
Though it may be the last thing on a dispensary owner’s mind, creating a dispensary standard operating procedures PDF (SOP) can transform your business. It can lay the foundations for long-term growth, within your team and your customer base.
A $500 million class action lawsuit was filed last month in Calgary targeting the potency of several Canadian cannabis companies’ products, claiming testing shows the THC content is “drastically different” than advertised. A potency analysis of a cannabis oil product from one of the major producers contained 46% of the THC advertised. A second sample…
The cannabis industry still faces a lot of barriers when it comes to advertising. Facebook, Instagram, and other social media platforms have strict regulations on cannabis businesses. Due to this hard restriction, most cannabis business owners are now turning to cannabis influencers for advertising.
Is a Google My Business listing really that critical to dispensary SEO? This is one of the questions we get most often from dispensary owners or marketing managers. With social media platforms such as Facebook, Instagram, Twitter, and TikTok, many dispensaries view Google My Business as “just another” online platform to manage.
