If you’re looking to give your dispensary marketing strategy a digital boost, SEO is your ticket. SEO stands for Search Engine Optimization. This is the process of making your website search-engine-friendly so that it ranks higher on search engines – mainly on Google.
Though it may be the last thing on a dispensary owner’s mind, creating a dispensary standard operating procedures PDF (SOP) can transform your business. It can lay the foundations for long-term growth, within your team and your customer base.
Dr. Ben Amit’s thoughts on using the GemmaCert solution Simple, Sleek & Smart, Gemmacert Is The Must-have Solution For The Entire Cannabis Supply Chain .
Is a Google My Business listing really that critical to dispensary SEO? This is one of the questions we get most often from dispensary owners or marketing managers. With social media platforms such as Facebook, Instagram, Twitter, and TikTok, many dispensaries view Google My Business as “just another” online platform to manage.
When it comes to dispensary SEO (search engine optimization), a lot of the terminology can seem like mumbo-jumbo. For example, what are long-tail keywords, and how are they different from regular keywords? What even is a regular keyword?
